I believe great design isn't just about beautiful interfaces, it's about understanding complex problems deeply and making them feel effortless to solve. Whether working on government services, financial platforms, or telecommunications systems, I focus on empathy for users dealing with real operational challenges every day.
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Department for Business and Trade
Submit Cosmetic Product Notifications (SCPN)

The Challenge:
The UK government needed to modernise its cosmetic product notification system; a critical service used by thousands of businesses to comply with safety regulations. The existing system was fragmented with inconsistent user experiences across platforms.My Role:
Lead UI/UX Designer shaping comprehensive UX strategy and unifying complex interface designs.Impact:
Created solutions affecting millions of citizens and businesses, bridging design and development teams to ensure seamless implementation of user-centered experiences.Skills Applied: User Research, A/B Testing, Iterative Design, Cross-functional Collaboration, Government Design Standards
Conducted extensive user research with businesses of varying sizes to understand pain points in regulatory compliance
Unified interface patterns and streamlined user journeys across multiple touchpoints
Led A/B testing initiatives to validate design decisions with real users
Delivered strategic consultancy establishing new best practices adopted across departments
Polaris Elements
Santa Maria - SaaS platform

Building a Hospitality Operations Platform from the Ground UpThe Challenge:
Create a sophisticated SaaS platform for the hospitality industry that could handle complex operational workflows while remaining intuitive for front-line staff with varying technical abilities.My Role:
Lead UI/UX Designer responsible for end-to-end product design, component architecture, and cross-functional collaboration.Impact:
Created a foundational design system that enabled rapid feature development while maintaining consistency. Improved design-development collaboration, reducing handoff friction and implementation time.Skills Applied: Design Systems, Component Architecture, Prototyping, Storybook, React Integration
Designed the complete product experience using advanced prototyping techniques
Built a scalable component library and integrated design systems into development workflows
Orchestrated collaborative sessions across development teams and stakeholders
Modernised component architecture to enhance scalability and maintainability
Sky
My Sky For Business - Mobile App Proof of Concept

Mobile-First Strategy for Enterprise TelecommunicationsThe Challenge:
Sky's B2B division needed a mobile experience to complement their web platform, enabling enterprise customers to manage telecom services on the go. This was a proof of concept to validate mobile-first approach.My Role:
Lead UX Designer directing mobile platform design and establishing mobile design patterns.Context:
Part of a larger initiative where I directed comprehensive platform design for Sky's B2B telecommunications division serving the enterprise market (March 2018 - September 2020).Impact:
Successfully validated mobile strategy informing broader product roadmap. Demonstrated how enterprise customers could manage complex services through intuitive mobile interfaces.Skills Applied: Mobile Design, Responsive Design, Enterprise UX, Design Systems
Mobile-first design system extending the broader component library
Streamlined workflows optimized for mobile contexts and enterprise use cases
Responsive patterns maintaining consistency across platforms
Prototypes demonstrating key customer self-service scenarios
Sky
My Sky For Business

Enterprise Telecommunications Platform DesignThe Challenge:
Design and scale a comprehensive B2B platform for Sky's enterprise telecommunications division, serving businesses with complex service requirements, multiple locations, and varying user roles.My Role:
Lead UX Designer directing comprehensive platform design and establishing design system foundations.Impact:
The platform became the standard for Sky's B2B services, supporting consistent user experiences across complex enterprise workflows. Design system enabled faster feature delivery while maintaining quality and accessibility standards.Skills Applied: Design Systems, Accessibility (WCAG), B2B Platform Design, Cross-functional Leadership
Built foundational component library and design system supporting multiple product lines
Created streamlined development processes improving design-engineering collaboration
Established accessibility standards ensuring inclusive design across all touchpoints
Scaled design frameworks supporting organisational growth and consistency
Webbr

AI-Powered Web Design ToolThe Challenge:
Explore how AI can accelerate web design and development workflows without sacrificing design quality or creative control.My Role:
Product Designer experimenting with AI-enhanced design tools and workflows.What I Built:
A responsive web design tool leveraging Claude AI to streamline design-to-code workflows. This project explores the intersection of traditional design principles with emerging AI capabilities.Why This Matters:
Represents commitment to staying at the forefront of design technology and understanding how emerging tools can enhance (not replace) human creativity and strategic thinking.Skills Applied: AI Integration, Responsive Design, Modern Development Workflows, Interaction Design
Designed intuitive interface for AI-assisted web creation
Built with modern stack emphasizing responsive design patterns
Explored interaction patterns for AI-powered design tools
Focused on maintaining designer control while leveraging AI efficiency